Making sense of Google’s high Galaxy S4 price tag – http://pulse.me/s/lMsWS
I was streaming Google I/O this week and saw the crowd cheer as the Google version of the Samsung Galaxy S4 was announced, only to see them groan when the $649 price was announced. This is a very interesting article that makes a great point. Many high end smartphones such as the HTC One or Apple iPhone have similar costs. However, my Nexus 4 (which I am incidentally using to post this story with) only cost me $349 plus shipping. I have used my Nexus 4 side by side with a Galaxy S3 and an iPhone 5, and i haven’t really seen a difference that would make me consider doubling the price I paid for a high-end smartphone. Now I am sure that Apple enthusiasts prefer their products, I l live with one of them. But, my main question, which is also raised in this article, is does a smartphone really need to cost over $600? Why is it that Google can offer a comparable experience for almost half the price? Even if one were to factor in the lack of LTE service availability on the Nexus 4, the cost is still downright thrifty.
Why we love it or hate it: Key to brand affinity and brand aversion for brands like Apple and Manchester United
Why we love it or hate it: Key to brand affinity and brand aversion for brands like Apple and Manchester United – http://www.sciencedaily.com/releases/2013/05/130509123643.htm?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+sciencedaily%2Fmind_brain%2Fpsychology+%28ScienceDaily%3A+Mind+%26+Brain+News+–+Psychology%29&utm_medium=referral&utm_source=pulsenews